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Seamus Parfrey
Need some Inspiration?
by Seamus Parfrey

Quotations can be inspiring and may give you ideas on how to run your business. The following are marketing quotations which I hope you find insightful and thought provoking.

“You can’t just ask customers what they want and try to get back to them. By the time you get it built they will want something new”   Steve Jobs

“Make the customer the hero of your story”   Ann Handley

“Give them quality. That’s the best kind of advertising”   Milton Hershey

"In today’s information age of marketing and Web 2.0, a company’s website is the key to their entire business”   Marcus Sheridan

“There are no magic wands, no hidden tricks and no secret handshakes that bring you immediate success, but with time, energy, and determination you can get there”   Darren Rowse

“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem”   Laura Fitton

“When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight”   Guy Kawasaki

“Word of mouth marketing has always been important. To date, it is more important than ever because of the power of the internet”   Joe Pulizzi & Newt Barrett

“Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for business to find leads”   John Batelle

“Bring the best of your authentic self to every opportunity”    John Jantsch

“Think like a customer”   Paul Gillin

“Good is the enemy of great … the vast majority of good companies remain just that – good, but not great”   Jim Collins

“Companies need to lighten up and take themselves less seriously. They need to get a sense of humour.”   The Cluetrain Manifesto

Obviously the last quotation excludes accountants. If you have any good marketing quotes please send them on to me seamusp@parfreymurphy.ie.

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