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Client Good News Story
Sales Guidelines
Join a Business Book Club?
10 Techniques to Increase Personal Productivity
Deadlines and reminders
PM Services
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Parfrey Murphy

Our aim is to help our clients increase their profitability, improve their cash flow and reduce their tax liabilities so that they have more disposable income. As trusted business advisors who provide peace of mind to our clients, we have an absolute focus on client service. We provide an unconditional, 100% risk free, guaranteed, service with fixed fees agreed in advance wherever possible. We are Registered Auditors, Tax Consultants, Business Advisors, Payroll and Accounts Outsourcing Specialists, Insolvency Practitioners and Forensic Accountants. Please feel free to call us if you wish to do business with us.

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Client Good News Story
Human+Kind Takes the Middle East by Storm


L-R Rene van Willigen Co-Founder Human+Kind, Ciarán Madden, Irish Ambassador UAE, Mohamed Arab Bedrock Prestige and Jeroen Proos Co-Founder Human+Kind

In this time of hardship and austerity it is uplifting to provide positive news from a client. Human+Kind a new Irish beauty brand founded by two Dutch men living in Cork for the past 10 years - Rene van Willigen and Jeroen Proos has just signed a significant distribution deal for the UAE and the wider region with retailers like Boots International among many others.  

Fuelled by a mission to challenge the global beauty Industry’s conditioning that women need multiple products, the idea for Human+Kind came about when Rene overheard his wife bemoaning the vast amount of beauty products in her bathroom cabinet and the lack of time to use them.

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Sales Guidelines
by Seamus Parfrey

Seamus Parfrey

Over the years I have noted down sales guidelines which I thought useful and I now share them with you. If you have any to add please let me know.


  1. Selling is 10% inspiration and 90% perspiration
  2. Ask questions, keep your mouth shut and talk with your ears
  3. Have a POSITIVE attitude – Your success is the product of your own attitude.
  4. Be persuasive and persistent
  5. Be enthusiastic – it builds belief in your clients
  6. Have an active mind – be aware of opportunities
  7. Have authority from knowledge
  8. Be sincere, develop rapport
  9. Be courteous
  10. Be ethical and credible


  1. Smile on the phone. Stand up. Plan your call.
  2. Set your goals – a person going nowhere usually gets there.
  3. Success breeds success.
  5. It is far better to get no’s than a pipeline full of maybe’s.
  6. Always do what you say you will do.
  7. Get rid of those words that give negative feelings.
  8. Those who think big get big results.
  9. Make things happen by recognising opportunities.

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Join a Business Book Club?
by Seamus Parfrey

Taking part in a business book club increases our attention by 70%. The best way to remember new ideas and suggestions and put them into action is to share our thoughts and ideas with others.

Business book clubs have found that when professionals meet to review a book they:

  • Clarify their thinking
  • Improve their professional development
  • Develop their relationships
  • Challenge their assumptions
  • Generate ideas to improve their businesses

If you are interested in meeting monthly at 8 a.m. with 10 to 12 people who are as keen and committed as you are to participate in a business book club please send me an email me at and I will add you to the list of potential participants.

However please do not be offended if you are not invited to attend as the places may be filled. Remember you will have to read the designated book and contribute to the group discussion.

10 Techniques to Increase Personal Productivity
by Noel Murphy

Noel Murphy

I recently came across an article by Brian Tracy where he outlined a series of techniques you can practice to increase your productivity and performance. These are as follows:

1. Concentrate your powers

Concentrate on areas which will yield the highest payoff to you now. Focusing on concentrating single-mindedly on the highest payoff task is the key to high productivity.

2. Do things you're better at

When you do things at which you excel, you get more done, make fewer mistakes and achieve greater personal productivity as well as job satisfaction. Focus your skills on those areas where you can achieve superior results. This is the key to peak performance.

3. Focus on opportunities

Concentrate your strengths on your major opportunities. Avoid the time wasting tyre kickers.

4. Fish for whales

Fish for whales rather than sprats as sometimes landing one big customer may be enough to make a business successful.

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Deadlines and reminders
by Sinead Herlihy

Sinead Herlihy

Deadline - 14 May 2012

  • Return and payment of dividend withholding tax for April 2012.
  • Return and payment of PAYE / PRSI for April 2012.
  • Return and payment of RCT for April 2012.

Deadline – 19 May 2012

  • Return and payment of quarterly VAT3 return for January / April 2012
  • Return and payment of bi - monthly VAT3 return for March / April 2012.

Deadline - 21 May 2012

Corporation Tax 

  • Preliminary corporation tax for accounting periods ending 30 June 2012.
  • First installment of preliminary corporation tax for accounting periods of large companies ending 30 November 2012.
  • Corporation tax returns for accounting periods ended 31 August 2011.
  • Balance of corporation tax due for accounting periods ended 31 August 2011.
  • Third party information returns for accounting periods ended 31 August 2011.

Where returns and payments are made electronically the return and payment deadlines are being extended to the 23rd day of the month.

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